From Small Seeds
The brief for this project was to create an activity pack for eco-activists. This was an exercise in identity design and targeting a specific audience. All the materials were recycled or handmade, for instance: the paper was recycled from old newspaper and office paper; the inks were made from naturally occurring dyes; the packaging was made from found corrugated cardboard.
The pack included stickers, posters, a seed sachet, a j-cloth and a T-shirt, which were intended for potential eco-activists to immediately put it to use, with messages about global warming and other environmental issues.